Archive for 'Sales'

Defining Ideal Customer Profile

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Today’s Make It Actionable™ Breakthrough Success Strategy™ is for you if your company is: not attracting enough customers, not loving the customers you do attract, or not getting fair value for services. Possibly your cost to serve and cost of sale are too high or customer-facing employee morale is suffering. If any of these apply, they are symptoms your company is serving the wrong customers.

It’s impossible for our companies to be the best fit for all customers and for ...

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Customer Relationship Development ROI

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Watch this week’s valuable Make It Actionable™ Breakthrough Success Strategy video to get greater results and investment returns on customer relationship development.

As a career long customer advocate, I started my company about 11 years ago because I felt it was important for companies to put customers’ needs first and do what was in their customers’ best interests. Sometimes that means walking away from sales opportunities. When you truly care about your customers and your company; saying no to opportunities that ...

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Get More Customers Thru Breakthrough Customer Experiences (Series – Part 3)

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Get More Customers Thru Breakthrough Customer Experiences (Series – Part 3)

This month we continue our series to “Get More Customers Thru Breakthrough Customer Experiences” by focusing on the role and impact of employees. This is the 3rd in a series with the purpose of providing actionable strategies to help your company attract, retain and grow profitable customer relationships; for which your Customer Experience is the catalyst.

Employees who are well equipped, empowered, challenged, rewarded and aligned make happy, long-term employees. Happy employees are engaged in their jobs. When employees are engaged ...

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Get More Customers Thru Breakthrough Customer Experiences (Series – Part 2)

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Hope your company got tremendous insight and value by execute on last month’s sales and customer strategy to create breakthrough customer experiences and raving fan customers. Actively seeking and understanding your customers’ perspective then taking relevant action on your customers’ insight will have profound impact to revenue and profit growth. It’s critical to stress how important it is to take relevant action; if neglected this will do significant damage to customer relationships. Should you company not have the bandwidth to ...

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Get More Customers Thru Breakthrough Customer Experiences (Series – Part 1)

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Get More Customers Thru Breakthrough Customer Experiences (Series – Part 1)

If you share the same desire as every business owner and executive, you would like more customers; especially ideal customers. That’s the purpose of this series to help you do that through actionable strategies that will help your company attract, retain and grow profitable customer relationships.

Once customers make an initial purchase, in my opinion, the customer relationship truly begins because now they have raised their hand to say what your company offers is truly valuable to them. Like the beginning ...

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Ask? Action? Grow!

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What Customers Value
As the New Year begins, I hope you’re as excited as I am about the potential it brings. With the new year we all seek new ways to add value to our clients so that we can help them grow their business and in turn ours. With that in mind, I wanted to share ...

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