Archive for April, 2013

The Soul of A Business™: Culture

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The Soul of A Business™: Culture

Culture is the fifth of nine core elements that make up The Soul of A Business™ and is the most transparent from an outsider’s perspective. When clearly defined within a company, Culture is a powerful energy that unites The Business Trinity™ (the leaders, employees and customers).

Culture starts at the top and determines how a company lives out their mission, vision, values, and principles. As the company’s “personality”, Culture embodies all that a company is and desires to become.

Culture Determines and ...

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The Soul of A Business™: Principles

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The Soul of A Business™: Principles

Our journey into The Soul of A Business™ continues with the fourth core element, Principles, by building on last issues’ discussion about Values. Values and Principles go hand-in-hand because Values are only real when translated into actions through Principles.

Principles are the rules of conduct that guide businesses’ behavior and drive how business is transacted, relationships are built and people are treated. Making it critical for Principles and the behaviors they drive to align with your company’s Values.

Principles are how your ...

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