Today’s Make It Actionable Strategy™ is for you if your company would like to increase customer retention and improve the customer experience by being a customer-first company.
What is a customer-first company? Customer-first companies consider three perspective; the executives, employees and customers.
From the Executives’ Standpoint, they:
- Believe their businesses exist solely to provide value to customers in exchange for a profit
- Put customers at the heart of their culture, vision and objectives
- Focus “outside-in” from customers’ point-of-view not an “inside-out” company’s perspective
- Develop every function ...